Our Story

Our vision _ is to transform the travel industry and reduce its impact on the environment by championing sustainable and conscious destinations and experiences.

World Resorts of Distinction is a leading Creative Marketing Agency that provides a suite of personalised services including marketing, social media, sales, branding, publicity and digital distribution.

We are so much more than simply a marketing team. Our team is an extension of our resorts’ operations and ethos, and we tailor our innovative strategies to suit each unique property.

We work closely with our clients to elevate their brands through bespoke solutions that are creative, forward-thinking and elegant. We are committed to exceeding expectations by delivering quality, consistency and success without compromise.

With offices in Australia, New Zealand and North America and decades of experience in the industry, we connect our resorts to key stakeholders around the world. We are proud to provide them with direct access to a global network of online and offline distribution channels, as well as Virtuoso, Smartflyer, Relais and Chateaux travel associates, as well as all retail consortias.

JOIN OUR PORTFOLIO

What We Do

01

Marketing

We specialise in writing customised marketing plans that incorporate the following key services:

  • Sales & Marketing Strategies globally and niche market specific
  • Contracting & negotiation
  • Rate strategy & planning
  • Trend & market analysis including forecasting
  • Negotiation of brochure placement & proofing
  • Database management
  • Incentive & referral programs
  • Annual budget

02

Branding

Branding is the fundamental component for any property’s success. WRD will work with you to heighten your brand by showcasing your defining qualities and commitment to excellence.

  • Brand positioning & development
  • Competitor-based positioning
  • Quality positioning, value or price positioning
  • Target market positioning
  • Networking & website material

03

Global Sales

Our team is driven by a strong sales focus and we understand the importance of being involved in every important conversation so that your resort is consistently at the forefront of the industry. Our services are diverse and include:

  • Contracting & price strategy
  • Tactical sales & campaigns
  • Weekly EDM/Newsletters to our Databases
  • Optimising yield & revenue
  • Implementation of sales incentive programs
  • Collaborative sales events & promotions

04

Trade Networks

We are honoured to represent you at both consumer and industry trade shows and events and facilitate ongoing partnerships with the key players within the industry. Our efforts include but are not limited to;

  • Trade show representation
  • Consistent training of retailers & wholesalers (online and in person)
  • Maintenance of retail relationships
  • WRD curated events
  • Brand Launches
  • Collaborative industry events
  • Airline collaborations and partnerships

05

Online Marketing

Your online presence is the most cost-effective tool at your disposal, and once perfected, can drive direct sales for your resort. We offer comprehensive online solutions, which are essential if you want your business to stand out in the increasingly competitive and fast-paced online world. Our services include:

  • Online strategy & development
  • Online Travel Agencies (OTAs) management
  • Online yield & inventory management
  • Content management
  • Third party travel sites
  • Channel manager engagement
  • Review of website effectiveness
  • Direct bookings via WRD promotions

06

Public Relations

Every organisation, regardless of its size, ultimately depends on its reputation for survival and success. The WRD team has strong relationships with trade media and can connect our clients with key contacts, while also providing the following PR services:

  • Content creation
  • Resort launch PR
  • Travel editor relations & collaborations
  • Implementing & managing media/ influencer famils
  • Writing and distributing press releases
  • Editorial material
  • Media evaluation

07

Collaborations

The support of blogger and social influencers is instrumental to showcasing your property and assuring a competitive edge. We are extremely strict and calculated with who we choose to work with. Our network of social influencers includes:

  • Blogger collaborations
  • Blogger content creation
  • Brand collaborations & partnerships
  • Influencer trips with content creation focus
  • Influencer trips with promotion focus

08

Social Media

Using social media provides small properties with a cost-effective opportunity to better reach their targeted audience, and when implemented correctly, can bring remarkable success to your business. Our key focuses are consistent content; authentic messages; maximising user-generated content; brand collaborations; and cross promotions. We are familiar with all platforms – and as the online evolves, so do we.

We will develop a foolproof social media strategy to achieve the following:

  • Increased web traffic
  • Direct conversations
  • Brand association, communication and interaction with key audiences

09

Graphic Design

In today’s aesthetically-driven society, it’s all about the packaging; and with a professional in-house graphic designer to service design projects of any size or medium, we have your visual communication needs covered from concept to completion.

Managing the entire process in-house – from brief development to copywriting, graphic design and overseeing production and delivery – means our services are expertly efficient, timely and expedient.

Our expertise covers print and digital media, so whatever format you require, we can bring your brand to life.

Our Team

Each member of our team has been selected because of their knowledge and love of travel as well as their industry and media contacts; ability to take a holistic, strategic approach to a client’s business needs; and determination to deliver exceptional results.

Tess Willcox

CEO

Born in the wilderness of Western Australia’s Margaret River region, Tess has identified as somewhat of an eco-warrior from childhood. The older she gets, however, and the more she learns; the deeper the call to nurture the planet becomes. Travel is a non-negotiable in her life and it has always been her dream to continue exploring the world, something that is so core to her existence, in a way that is also regenerative to the planet. Cue WRD! Tess has been a crucial member of the team since 2004, when she joined the company as a Sales Executive fresh out of university with a Bachelor of Communications and dreams of becoming a travel journalist. Today, she is the sole owner and CEO of the business that has not only defined her career but has also allowed her to pursue her single greatest passion – championing environmental awareness.

LinkedIn

Narelle Langton

Resort Marketing Manager

Born in Fiji and hailing from a huge aviation family, Narelle spent her childhood listening to tales of travel and exploring the world on discounted staff travel. Her appetite for visiting new places grew into a deep appreciation for the people who make this experience memorable and sparked a dream to work with tourism bodies. A big believer in creating your own destiny, she set out on her own path to study a Bachelor of Business majoring in Tourism Management, a Diploma in Marketing & Product Development and a Diploma in Tourism Operations systems. Narelle’s career spans multiple facets of the travel industry and is characterised by her innate respect for the South Pacific and desire to promote it as an unforgettable travel destination. Her motivation is encouraging purposeful travel; connecting people and experiences, prompting better understanding, acceptance and cultural assimilation.

LinkedIn

Annie Kelly

PR & Brand Manager

Annie’s passion for travelling was sparked at a young age when her parents plucked her out of school to go caravanning around Australia and she learned an important lesson that she still holds true today – there is no experience more enlightening, inspiring or humbling than travel. Annie’s career has been shaped not only by her infatuation with wayfaring but also by her affinity for words. She holds a dual degree in journalism and communications and her experience spans more than a decade working for some of the world’s leading hospitality companies and publications across her specialty fields – PR, copywriting, editing, corporate communications and branding. As the custodian of the WRD brand, she is responsible for elevating the company and our portfolio of world-class resorts.

LinkedIn

Nina Richards

Resort Marketing Manager

Nina is a born and bred Gold Coast local, with a mind that wanders and a heart that yearns for more. Sparked by travels throughout her life – from running around barefoot and carefree as a child on camping trips, to backpacking for three months throughout Europe, and living in the winter wonderland of Whistler, Canada – she has an unquenchable thirst for travelling the world and preserving its beauty for future generations by leaving only footprints. With a Degree in Communications and over 10 years’ experience in the fashion and travel industry, her skills include developing integrated marketing strategies, executing PR and sales activities, social media management, content creation and campaign planning and execution. In her dream role of Resort Marketing Manager, Nina is responsible for curating our luxury clients’ suite of personalised services including the execution of all marketing, social media, sales, branding and publicity strategies and tasks.

LinkedIn

 

Lottie Gibson

Resort Marketing Manager

Originally from London, Lottie joined the WRD team as a Resort Marketing Manager, a passionate traveller and a dedicated digital marketing expert. She is equipped with a Bachelor of International Tourism Management & Business Management and a Diploma of Digital and Direct Marketing, and her experience spans the media and travel industry, including the role of Sales & Marketing Manager at Escape Havens. Currently, Lottie is on maternity leave, spending quality time with her beautiful baby girl.

LinkedIn

Cilla Poa-Heighway

Design Extraordinaire

Born in New Zealand with a Cook Island heritage, and spending her childhood boarding planes from Auckland to Australia and Rarotonga to visit relatives and go sightseeing, is what inspired Cilla’s deep appreciation for the world’s melting pot of cultures. She brings a passion for the Pacific to the team, which inspires her to go above and beyond her role to strengthen the relationships between our clients and key markets in the South Pacific region. With more than 18 years’ experience in hospitality, she has an intimate knowledge of resorts and an extensive understanding of the travel industry. Her in-resort career includes everything from frontline roles to revenue management, including Global Distribution Management (GDS). Innately artistic, Cilla decided to pursue her dreams of doing something more creative and studied a Diploma of Graphic Design and Communication, where she gained indispensable skills including channel management, marketing and graphic design.

LinkedIn

Luke Jones

Business Development Manager for North America

With more than 20 years’ experience in tourism marketing and management, Luke is a specialist in destination development through the implementation of effective sales and marketing programs. Luke has spent the last decade based in North America, building Tourism Australia’s industry-recognised distribution partnerships. His experience covers the full spectrum of tourism management and marketing, from consumer communications, distribution development, MICE, and partnership building with Government and commercial sector interests.

LinkedIn